Adam Goldenberg on Being a Unicorn and JustFab’s Latest Program

Fabletics is a great brand, thanks to the leadership of TechStyle’s chief executive officer –Adam Goldenberg. In a recent interview with CNBC, the CEO discussed some changes that will happen within the company. He mentioned that JustFab’s name would change to TechStyle Fashion Group. Goldenberg affirmed re-branding would be helpful to the as it would improve the company’s operations as well as its customer service. Also, he said that data had played a significant role in JustFab’s success. It has enabled the management to make informed decisions and make the most out of market trends. JustFab has a membership subscription site that allows customers to order various fashion products at a discounted price.

Adam said that the VIP membership is a flexible program that allows members to skip a month at no extra cost. CNBC wanted to know about the benefits of the membership program. The CEO explained that the members would have an advantage over other customers because they’d be the first to know about the latest fashion trends. In addition, the company will offer the VIP members early releases of their fashion products at a better price. Goldenberg mentioned that there’s an opt-in feature for clients who want to sign up to the program at http://www.entrepreneur.wiki/Adam_Goldenberg. JustFab intends to continue introducing more products and services that will make their customers happy.

At one of Vator’s annual event, Adam Goldenberg talked about his business empire. He revealed that the e-commerce subscription company (JustFab) took three years to raise $84 million. During this period, it experienced a lot of improvement. The firm managed $300 million around that time. In the event JustFab was referred to as a “unicorn,” a term used to refer to businesses worth more than a billion dollars. When asked about his thought on this financial status, he asserted that the company has never considered itself a unicorn on vator.tv. However, this doesn’t take away the fact that JustFab is one of the fastest growing fashion enterprises. In 2011, the brand received $33 million from Matrix Partners to fund its expansion plans.

CEO Goldenberg has invested in many companies. He’s one of the founders of Fabulous Inc., now called TechStyle. Additionally, Adam Goldenberg owns Intelligent Beauty. In 2010, Intelligent Beauty established JustFab. Although this company doesn’t reveal its financial details to the public, it’s believed to be one of Adam’s most profitable businesses. When it comes to skill and talent, this businessman can do well in every aspect of business. He’s known for his expertise in product design, internet marketing, and sales.

Read more: TechStyle’s data-driven fashion – CNBC Video

Wengie Life Hacks Your Day

https:/www.youtube.com/watch?v=GSLC_U8pwmg

Wengie has come back to save the day with her latest collection of life hacks set to make your life not only easier but a bit more fun at the same time. So if you are like me, you can’t wait to get into the mix and start making your life better one hack at a time.

 

Wengie Hacks Your Home

 

Often I find myself struggling with my keys every day after coming home, especially if it has been a long or boring day, making my return to my sanctuary a little less peaceful and a bit more stressful than I would prefer. This is especially a problem when I come back from the market, turning my return home into a bit of slapstick comedy for any of my neighbors fortunate enough to catch me.

 

Though, Wengie has the perfect solution to banish my, and yours as well, key woes while simultaneously styling up my everyday carry. By using just a bit of different colored nail polish for each key you have, simply apply the polish to the top of your key, forever letting you know which key you have and making your key ring a little brighter at the same time.

 

Wengie Saves Your Slippers

 

If that life hack left you wanting more ways you can improve your life and have a bit more fun, as it totally should, you can get your fill of all things life and all things hacks, including life-saving hacks that may help you survive an attack or unforeseen emergency, over at WEngie’s Youtube channel where she posts new videos to help you and I live the best lives we can. Head over to her Youtube channel now and get your life hack on with the rest of her subscribers.

 

Carrying Fabletics to the Next Level

Brand awareness can play a big part in what is happening in the clothing industry. This is the thing that has made people check out Fabletics. It is the company that has grown largely because people are just aware of what this brand is. When people know about the brand it is so much easier for a company to make profits. The hardest part of the equation is taking the time to advertise and get the word out about the brand.

 

Fabletics is the company that is getting a lot of positive reviews because there are so many customers that are impressed with this line of clothes. The athleisure concept has taken off in a major way, and it was just a matter of time before people started to recognize this company. The commercials were on the Internet for a while, and this gave Fabletics some exposure. This wasn’t enough to compete with Amazon though. The exposure had to extend to television commercials. This is what Amazon was doing. This was the route that Fabletics had to take in order to stay in competition.

 

Another thing that Kate Hudson had to become mindful of is the culture and the crowd that she was trying to reach. She had to become aware of the millennial crowd that she was accessing. Approachability of this brand is powerful, and Kate Hudson has done everything in her power to make people notice the brand. What Kate Hudson had done is look at the brand from all different angles. She got friends to endorse the brand. She made a name for herself in business by endorsing the brand. There were so many things that Kate has managed to do to take the brand to another level. All of these are things that would make Fabletics a very successful competitor against so many other companies.

 

What makes this company a contender as the top in the fitness world is the large amount of praise that this company receives for giving females a diverse number of clothing options. Kate Hudson knew that the Fabletics concept had the potential to be successful largely because there were data metrics from other companies that Adam Goldenberg and Don Ressler created. They knew that this business model had the potential to work because they were already using it. The research for the model in general had already been used, it just wasn’t established for fitness. There was still a risk, but Kate Hudson was ready to take on the risk. She was walking into a business where she would be engaged. She would do what it took to get the business to the next plateau.

 

Some people just don’t take no for an answer. This is what Kate Hudson managed did. She didn’t believe that she had to settle for people telling her that she could not compete against Amazon. She already knew that she could. That is why she continued to work diligently on Fabletics culture.

Kate Hudson’s Fabletics Unique Business Success

The fashion industry may seem competitive or even overcrowded. In fact, most people fear investing in it. However, there is space for the strong minded and creative brands like Kate Hudson’s Fabletics. The active wear, fitness and accessories business has grown to a tune of $250 million in just three years. It is thus right to say, Fabletics is taking on Amazon. The company has been able to grow in leaps and bounds due to the unique business model. It is composed of customers selecting their preferred brands, they then enjoy convenience and friendly membership. In the process, the magic mix has helped the company to register members who account for the 30-50% of the people who get into their shops to buy.

 

 

Over the years, the question on what is a high value quality has changed. Previously, people argued that high value brands were expensive and of good quality. However, this is not true. This is because today, people consider a number of factors like exclusive design. They also consider customer experience, brand recognition and last-mile service to determine a high-value product. Fabletics it has thus embraced a membership model to enhance customer experience. The members are recognized and offered personalized services while getting different products at half the price.

 

 

According to Gregg Throgmartin, the General Manager of Fabletics, it is easy to make customers happy when you know whom they are and exactly what they want. It is wise because the company is able to exactly know what people want to buy and delivery it. The argument has enabled the business to soar within three years, and still the future is bright. The business strategy has been hailed because customers can create relationships with the company.

 

 

Unique Fabletics Business

 

 

The focus of Fabletics is to inspire people to stay healthy and active by offering clothing that inspire them when they are working out. The designs are of high quality and they just make clients look good and feel good. It is also a business, which encourage the clients to their membership community. It has a mission, which encourages people to live out their passion every day. Clients have labeled their quality and one-of-a-kind clothe line as one that caters for different people. Members are also given a chance to access high end activewear at an affordable cost. This includes getting free points, which can be redeemed.

 

 

When customers are shopping, Fabletics gives them a chance to choose the best way they can stay active. This is by giving out options to help shop for the right clothes easily. It is possible to get attire for running, doing yoga, going to the gym or cycling. It also depends on if a person will do the activities indoors and outdoors. The attires are in different types, sizes and colors. More so, they are categorized in terms of the time of the day it will be fit for you to work out. Flabletics takes care of those who are curvy, lean and plumb. The different options combined with excellent customer service makes it worth.