Brand awareness can play a big part in what is happening in the clothing industry. This is the thing that has made people check out Fabletics. It is the company that has grown largely because people are just aware of what this brand is. When people know about the brand it is so much easier for a company to make profits. The hardest part of the equation is taking the time to advertise and get the word out about the brand.
Fabletics is the company that is getting a lot of positive reviews because there are so many customers that are impressed with this line of clothes. The athleisure concept has taken off in a major way, and it was just a matter of time before people started to recognize this company. The commercials were on the Internet for a while, and this gave Fabletics some exposure. This wasn’t enough to compete with Amazon though. The exposure had to extend to television commercials. This is what Amazon was doing. This was the route that Fabletics had to take in order to stay in competition.
Another thing that Kate Hudson had to become mindful of is the culture and the crowd that she was trying to reach. She had to become aware of the millennial crowd that she was accessing. Approachability of this brand is powerful, and Kate Hudson has done everything in her power to make people notice the brand. What Kate Hudson had done is look at the brand from all different angles. She got friends to endorse the brand. She made a name for herself in business by endorsing the brand. There were so many things that Kate has managed to do to take the brand to another level. All of these are things that would make Fabletics a very successful competitor against so many other companies.
What makes this company a contender as the top in the fitness world is the large amount of praise that this company receives for giving females a diverse number of clothing options. Kate Hudson knew that the Fabletics concept had the potential to be successful largely because there were data metrics from other companies that Adam Goldenberg and Don Ressler created. They knew that this business model had the potential to work because they were already using it. The research for the model in general had already been used, it just wasn’t established for fitness. There was still a risk, but Kate Hudson was ready to take on the risk. She was walking into a business where she would be engaged. She would do what it took to get the business to the next plateau.
Some people just don’t take no for an answer. This is what Kate Hudson managed did. She didn’t believe that she had to settle for people telling her that she could not compete against Amazon. She already knew that she could. That is why she continued to work diligently on Fabletics culture.